YellowPages vs Online Marketing
Here is a poll which hopefully most of you know the outcome to already. Yellowbook and most print based advertising are becoming more and more irrelavant. Online marketing is where people are going to search for goods and services. If you are not ranked on the Top page of Google, you are missing out on a very large percentage of potential sales.
How many times do you get a book on your doorstep and just toss it? We gaurantee most poeple do to, so why do you keep paying a monthly fee to be in it?
Its time to invest in your business again.
Take a quick look a the poll below:
Last week yelp ran a survey to gauge how business owners feel about yellow page phone books in the digital age. Only 24% of our 3,500+ respondents said “Yes” to the question, “Are yellow page phone books still relevant?”
That’s quite a find. Here are some others:
1) Most business owners don’t think yellow page phone books are useful to them:
“Yellow page phone books are useful to me as a business owner.”
Agree – 11%
Somewhat Agree – 17%
Somewhat Disagree – 19%
Disagree – 52%
2) Only about 10% of business owners use yellow page phone books more than once per month; 3 out of 4 don’t use it at all:
How many times per month do you rely on a yellow page phone book to find a local business?
“Zero” – 75%
“Once” – 14%
“Between two and four times” – 8%
“Five or more times” – 3%
3) Very few business owners believe customers find them using a yellow page phone book.
Estimated percentage of customers who find me using a yellow page phone book.
“0%” – 43%
“1-25%” – 47%
“26-50%” – 5%
“51-75%” – 3%
“76-99%” – 1%
“100%” – 0.1%
The conclusion: Business owners have clearly observed the shrinking relevance of yellow page phone books. As we continue to move away from printed phone books, online and mobile directories will continue to grow as the customer’s choice for local business information.