Why is your logo so important to your business?
Most companies undermine the power of a logo that represents their company image. Power you ask? Yes, I mean the power to control your business’s image, statement, identity, profit, clientele and overall success. Many businesses open their doors without thoroughly planning what their corporate identity will be and end up getting “stuck” with a bad logo. The most important thing a logo does for your business is generate trust and attract new clients. Those two aspects alone are the foundation of a company’s success.
This is what your logo says about your business:
- The amount of investment your business is willing to make towards both itself and it clients
- The level of expertise
- How professional you are
- What services your business entails
The success of your business begins with the image you are trying to portray and the message you are trying to send to your clients. Your logo has the power to do all of the things you need to bring in clientele. Here are a few things a business needs to remember when creating their logo:
- Make sure it is clean, clear, and professional
- The more unique the design the more recognition your company will receive
- Simple and effective logos are the easiest to create and are more successful
- It needs to make a thorough statement that solely represents your specific business
How much will a good logo end up costing you? Depending on the type of logo you could spend as low as $500 for creating a simple text logo for your business, or $1,000 or more for a graphically intensive logo with many proofs of concepts and revisions. Graphic designers will also charge more if a client doesn’t have a general idea of the logo they want and the designer has to create it. For your business, a good, well thought-out logo is a worthy investment.
In the end your logo should…
- Solidify a permanent placement in the marketing industry
- Convey credibility
- Entice clients and make them remember your business
- Symbolize your overall company
Clearly the importance of a logo to your company is remarkable and sets the bar for your business’s future success.
Take a step in the right direction and contact the logo design experts at Level 2 Marketing and have us develop your new brand identity to help you drive more sales and revenues. 559-717-8001 or visit www.websitefresno.com to learn more.