5 Reasons why adding a video commercial to your homepage is important
Video marketing is not a new subject but businesses have yet to implement it because most think it is too expensive. The reason why most businesses stay small or lack the revenue stream they would like to achieve is because they do not advertise or create compelling content that their customers want to see.
Here are some reasons why online marketing with Video commercials is important:
1. People like to watch videos vs. read text
People like to find ways to do things faster, easier and more efficiently. Reading text on a page is time consuming and not entertaining. If your company, products or services require any additional information that takes more than 5 seconds to read then a video can not only relay that information quickly but the response (or follow through) will be much greater.
2. Decrease website bounce rate
Video content, depending on the length and how well it is made can keep a visitor on your website much longer and the likelihood of them calling or making a purchase rises dramatically.
3. YouTube Videos help your business rank higher on Google.
If you did not know this, YouTube is owned by Google. Google likes content and video commercials and tutorials are a great way to deliver your message faster and more efficiently then plain text or images.
4. Younger demographics use video sites and searches for purchases.
Selling services that an 18 to 45 year old may want to purchase? Better have a great Video tutorial of how the product or service works because people are visual learners, we like to listen and watch how something works prior to buying it versus reading a lot of technical diagrams.
5. Competitive Advantage
Customer visits 3 websites, 2 have large amount of text, few pictures, and no video. The 3rd has a great mix of content, blogs, pictures and a video explaining what they do or the customers that they service. What site will the customer purchase from ? You guessed it – The site with the great content and videos.
Is your website ready to compete? Call today to talk to our video experts about our services.