Online Marketing companies in Fresno – What to look at for when beginning your internet marketing plan.
Here is a checklist that we follow to help your website rank in the major search engines such as Google, Yahoo, and Bing. There are best and worst practices – we explain them all, ranked on a scale from +3 to -3 (+3 being good, -3 being not good).
After reviewing the long list these are just some of the items we maintain for your website on a monthly basis. It takes many hours of strategic planning and implementation to maintain a website for a company that wants to compete on the web.
| Keywords – hover mouse over question mark to read description | |||
| 1 | Keywords in <title> tag  |
+3 | |
| 2 | Keywords in URL |
+3 | |
| 3 | Keyword density in document text |
+3 | |
| 4 | Keyword in anchor text |
+3 | |
| 5 | Keyword in headings ( <H1>,<H2>,etc. tags) |
+3 | |
| 6 | Keywords in the beginning of a document |
+2 | |
| 7 | Keywords in <alt> tags |
+2 | |
| 8 | Keywords in metatags |
+1 | |
| 9 | Keyword proximity |
+1 | |
| 10 | Keyword phrases |
+1 | |
| 11 | Secondary keywords |
+1 | |
| 12 | Keyword stemming |
+1 | |
| 13 | Synonyms |
+1 | |
| 14 | Keyword Mistypes |
0 | |
| 15 | Keyword dilution |
-2 | |
| 16 | Keyword stuffing |
-3 | |
| Links – internal, inbound, outbound |
|||
| 17 | Anchor text of inbound links |
+3 | |
| 18 | Origin of inbound links |
+3 | |
| 19 | Links from similar sites |
+3 | |
| 20 | Links from .edu and .gov sites |
+3 | |
| 21 | Number of backlinks |
+3 | |
| 22 | Anchor text of internal links |
+2 | |
| 23 | Around-the-anchor text |
+2 | |
| 24 | Age of inbound links |
+2 | |
| 25 | Links from directories |
+2 | |
| 26 | Number of outgoing links on the page that links to you |
+1 | |
| 27 | Named anchors |
+1 | |
| 28 | IP address of inbound link |
+1 | |
| 29 | Inbound links from link farms and other suspicious sites |
0 | |
| 30 | Many outgoing links |
-1 | |
| 31 | Excessive linking, link spamming |
-1 | |
| 32 | Outbound links to link farms and other suspicious sites |
-3 | |
| 33 | Cross-linking |
-3 | |
| 34 | Single pixel links |
-3 | |
| Metatags | |||
| 35 | <Description> metatag |
+1 | |
| 36 | <Keywords> metatag |
+1 | |
| 37 | <Language> metatag |
+1 | |
| 38 | <Refresh> metatag |
-1 | |
| Content | |||
| 39 | Unique content |
+3 | |
| 40 | Frequency of content change |
+3 | |
| 41 | Keywords font size |
+2 | |
| 42 | Keywords formatting |
+2 | |
| 43 | Age of document |
+2 | |
| 44 | File size |
+1 | |
| 45 | Content separation |
-2 | |
| 46 | Poor coding and design |
-2 | |
| 47 | Illegal Content |
-3 | |
| 48 | Invisible text |
-3 | |
| 49 | Cloaking |
-3 | |
| 50 | Doorway pages |
-3 | |
| 51 | Duplicate content |
-3 | |
| Visual Extras and SEO | |||
| 52 | JavaScript |
0 | |
| 53 | Images in text |
0 | |
| 54 | Podcasts and videos |
0 | |
| 55 | Images instead of text links |
-1 | |
| 56 | Frames |
-2 | |
| 57 | Flash |
-2 | |
| 58 | A Flash home page |
-3 | |
| Domains, URLs, Web Mastery | |||
| 59 | Keyword-rich URLs and filenames |
+3 | |
| 60 | Site Accessibility |
+3 | |
| 61 | Sitemap |
+2 | |
| 62 | Site size |
+2 | |
| 63 | Site age |
+2 | |
| 64 | Site theme |
+2 | |
| 65 | File Location on Site |
+1 | |
| 66 | Domains versus subdomains, separate domains |
+1 | |
| 67 | Top-level domains (TLDs) |
+1 | |
| 68 | Hyphens in URLs |
+1 | |
| 69 | URL length |
0 | |
| 70 | IP address |
0 | |
| 71 | Adsense will not boost your ranking |
0 | |
| 72 | Adwords will not boost your ranking |
0 | |
| 73 | Hosting downtime |
-1 | |
| 74 | Dynamic URLs |
-1 | |
| 75 | Session IDs |
-2 | |
| 76 | Bans in robots.txt |
-2 | |
| 77 | Redirects (301 and 302) |
-3 | |
Wished to give thanks to the contents creator.
